Fully Remote Work From Anywhere Jobs

Headquarters: United Kingdom
URL: https://barn2.com

• Maintain an active overview of the company’s SEO performance, working with the marketing agency to constantly find opportunities for improvement, and implementing changes as needed.
• Produce and analyze monthly reports on sales performance, customer retention, SEO metrics, and other key indicators to share with the broader team and inform strategic planning.

• Develop a consistent brand voice for all the company’s written communications and work with all the relevant team members to ensure that this is used across all platforms.
• Alongside our marketing agency, maintain and help monitor a database of the company’s existing content, with all the required data to monitor ongoing performance and spot opportunities for improvement.
• Update and rewrite existing blog posts to focus on different keywords or to reflect recent changes in the plugin; and/or work with a freelancer to arrange these tasks.
• Oversee the creation and upkeep of a content calendar, as proposed by the marketing agency, including providing feedback and approval while monitoring performance to ensure everything is on track.
• Work with freelance writers and other team members to implement required changes to content, such as updating keywords, improving readability, and optimizing for search engines.
• Monitor the impact of content updates and changes, working with the marketing agency to continually optimize performance
• Perform outreach and link building opportunities, such as arranging guest posts, link building, and other types of collaboration.

• Collaborate with the web developer to perform A/B tests to increase conversions on product pages, landing pages, and email campaigns.

• Collaborate with the marketing agency to develop, implement and monitor our email marketing strategy. This includes newsletters and automated email marketing campaigns, both pre- and post-purchase, and involves developing and implementing strategies to increase the number of email subscribers, optimizing sign-up forms, and creating engaging lead magnets.
• Prepare & schedule social media updates using social media management tools, ensuring consistent posting and optimal timing for maximum engagement.
• Analyze and monitor the company’s Facebook ads, optimizing targeting, bidding, and ad creatives to improve performance and maximize ROI.
• Assign new blog post outlines provided by the marketing agency to freelance writers, ensuring they have a clear understanding of the requirements and deadlines.
• Review and provide feedback on submitted work from freelance writers, checking for quality, proofreading, and correct formatting prior to publication.
• Work with the designer to write and edit copy for product pages, ensuring accurate and engaging descriptions of plugin features and benefits.

• Build relationships with influential industry leaders to raise awareness of our plugins.
• Research and identify potential strategic partners, reaching out to initiate conversations and exploring mutually beneficial opportunities.
• Attend relevant industry events, webinars, and conferences (as appropriate) to network with peers, learn about new developments, and represent Barn2 Plugins in the wider community.

• 2+ years of experience in SEO and data analysis, preferably in the software or tech industry.
• Proven track record of improving search engine rankings and driving organic traffic growth.
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven recommendations.
• Proficiency in using SEO tools such as SEMRush, Moz, and Google Analytics.
• Perfect written English. If English is not your first language then your written English must be native-sounding.
• Ability to write copy that drives outcomes, translating technical software features into benefits.
• Ability to write in a relaxed but professional tone that reflects the Barn2 brand.
• Excellent attention to detail, with no errors or spelling mistakes.
• Excellent attention to detail and the ability to work on multiple projects simultaneously.
• Self-starter with a strong work ethic and the ability to work independently and as part of a team.
• Willingness to work remotely and manage work hours flexibly.

• Formal qualifications in SEO and marketing.
• Basic experience of working with the WordPress CMS - for example, creating a WordPress site, managing content, or installing plugins.
• Experience marketing WordPress plugins or similar software products.
• Familiarity with email marketing best practices and tools such as Mailchimp.
• Experience in managing and optimizing Facebook ads or other paid advertising platforms.
• Experience of using Google Optimize or other A/B testing tools to test the effectiveness of your work (e.g. testing headlines and call-to-action placement).
• Experience of Pay Per Click advertising, such as Google AdWords and Facebook Ads.
• Networking skills, with the ability to perform effective outreach and link building work, nurturing relationships with influential bloggers and colleagues from other companies.

• Full time position, 40 hours per week.
• Fully remote working.
• Working with a minimum 3 hours overlap with European time.

• Remote working with a flexible work schedule that values work-life balance.
• 25 days holiday, or your country’s legal minimum if this is higher.
• Performance-related annual bonus.
• Yearly budget of up to $1,000 to attend WordCamp conferences.
• Access to paid training.
• A friendly, supportive and open-minded team culture, where we encourage sharing opinions and feedback.
• Plenty of scope for personal and professional development.

To apply: https://weworkremotely.com/remote-jobs/barn2-plugins-seo-marketing-manager