Founded in 2001, MobiSystems is a Bulgarian software company dedicated to empowering users with a better choice for office suite apps. Our feature-rich tools—MobiOffice and MobiPDF—offer a seamless, privacy-conscious, and affordable alternative to traditional office suite software for Windows, Android, iOS, and macOS. Trusted by over 550 million users worldwide, MobiSystems is committed to delivering accessible, cost-effective solutions that make work and personal tasks easier. Our headquartered in Sofia with a team of 200 and we have a sales office in San Diego, CA.
What are we looking for?We’re looking for a Senior Paid Social Acquisition Specialist who will help us in our efforts to grow our user base through paid social channels.
Responsibilities:Build and implement ad strategy for growing paid acquisition according to product objectives around different channels
Develop and launch promotional campaigns for our iOS and Android applications on Mata Ads, Google Ads, Apple Search Ads, TikTok, any other relevant networks.
Cooperate with the Creative Team. Together, you will develop and test videos, custom product pages and other creatives, come up with ideas, propose hypotheses, monitor implementation, and give feedback.
Proactively test new audiences, campaign types, channels and creatives in pursuit of constantly improving results.
Plan and execute long term strategies for paid social campaigns and growth.
Analyze promotional activities and optimize campaigns according to the established KPIs.
Communicate regularly project status to team and upper management
5+ years of experience in buying traffic for mobile apps (iOS, Android)
Experience with Meta Ads, Google Ads, Apple Search Ads, TikTok, etc.
Experience and focus on video ad campaigns
Experience with GA4, QlikSense, Adjust and MMPs (AppsFlyer, Firebase, etc.)
Experience with web landing pages and web-to-app, app-to-web purchases
Experience with substantial funds and numerous project campaigns
Fluent in English
Excellent documentation and reporting skills
Experience in project initiation
Working on inspiring products in a team of supportive professionals.
Compelling salary and regular performance assessment with salary review.
Opportunities for professional growth and freedom to make an impact.
A transparent bonus system with clear goals and KPIs.
A variety of corporate events and team-building activities.
Paid vacations and sick days (depending on type of contract and location)
Location
MobiSystems is a team of strong international top talents. This role allows either
Hybrid work model, combining on-site in our Sofia headquarters and work-from home days or
fully remote for international candidates.
For local Sofia headquarters employees, we offer secondary benefits:
additional health insurance with dental care coverage,
sport program,
corporate discounts.
If you are interested, please send your CV in English, only short-listed candidates will be contacted.
