Carry1st is Africa’s leading publisher of mobile games and digital content. Operating at the intersection of games, fintech, and web3, we scale awesome content in frontier markets by solving hard problems. We develop, license, and publish games and monetize them effectively with our proprietary platform. We are backed by blue-chip investors like: Andreessen Horowitz, Google, Riot Games, Bitkraft, and Nas.
Reporting to the Head of Growth, the Senior Growth Manager, Games will own end-to-end product marketing planning and execution for one or more games published by Carry1st. You will conceptualize and deliver your game’s growth plan in Africa and globally. More specifically, in this role you will…
- Lead the strategic development and execution of a game’s product growth and marketing strategy, including strategies for User Acquisition, Creative, ASO, Community, Press, and Social
- Develop a distinct brand identity for the game, including positioning, USPs, and brand identity
- Drive integrated tentpole campaigns that excite and engage both African and global audiences, managing all aspects of product launches, from messaging to press and socials
- Develop a strategic relationship with the Product team to guide the ongoing development of new in game features and live events
- Work closely with the User Acquisition team on continuously ideating and testing the most effective advertising campaigns
- Report and analyze key data points, generating actionable insights to inform ongoing strategy
Requirements
- At least 2 years of strategy consulting or product marketing experience in the games industry or relevant sector
- Experience crafting and communicating multi-channel strategy and/or go-to-market plans
- Strong communication skills, particularly leveraging slide decks and spreadsheets
- Ambitious, hard-working, entrepreneurial, with an orientation toward complex problem-solving
- Commercial growth mindset with a drive to achieve tangible ambitious targets
- Demonstrated passion and understanding of mobile gaming
- Demonstrated interest / experience in serving emerging markets
Benefits
Carry1st is a fast-paced and dynamic place to work. Our team is diverse and global as we operate fully-remotely across 25+ countries. At Carry1st, you will have the opportunity to…
- Develop, launch, and scale industry-defining games in innovative ways
- Make a difference, serving a large underserved player base across Africa and global frontier
- Become a leader in an emerging VC-backed startup with strong prospects
- Own shares in the company, enabling you to benefit from the value you help create
- Work from anywhere in the world (time zone permitting) with immense personal flexibility
We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. Join us!
Learn more about Carry1st…
- Andreessen Horowitz shared why they invested in Carry1st
- VentureBeat announced that Carry1st raised $27 million to scale mobile games in Africa
- Remerge hosted Cordel on a podcast to discuss the Carry1st and the African gaming market