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Senior Content Marketing Manager

Wander is a growing, fast-paced startup, hiring a full-time Senior Content Marketing Manager to lead and own our content strategy, build community across our social platforms, and create thumb-stopping videos and creative that get deployed across our paid, owned and earned channels to drive low-cost, sustainable growth for the business.

We’re looking for a content generalist to produce content that tells a powerful story about our brand and product. The ideal candidate for this role is hard working self-starter who values autonomy and embraces the ambiguity of trying many different things – whether it’s collaborating with a YouTuber on a video, scaling our blog and SEO strategy or coming up with creative ways to engage our community on social. A special thing about Wander is our homes, locations, and guests are a never-ending source of content.

This role requires creativity, grit, and an ability to lead small cross-functional initiatives with marketing, design and product. If you have 4+ years of experience in content marketing and are interested in exploring this role, please apply on our career page. 

Requirements:

• 4+ years of content marketing experience, ideally in a startup or fast paced environment

• Expertise in at least one of these areas and ability to execute all:

  • Social media and community management (Twitter, Instagram, LinkedIn, TikTok)

  • Video production and development for different channels

  • Collaborations with influencers and content creators

  • SEO optimization strategy and blog post production

  • Producing creative for paid and organic social

• Strong creative skills and desire to build a lasting and iconic brand at Wander

• Customer curiosity and empathy with strong instincts on what resonates with audiences; creativity developing insights that generate engagement

• Understanding of how to map content’s impact to business outcomes

• Proven ability to lead cross-functional initiatives and deliver on KPIs

• Solid communication skills and an ownership mentality

• Strong organizational skills and passion for having multiple balls in the air

Tasks:

As Wander’s Senior Content Marketing Manager, you’ll be responsible for:

• Leading and managing cross-functional content marketing initiatives to hit growth goals

• Producing content deployed through every channel to activate potential and existing customers at every stage of the funnel from awareness to engagement to retention

• Leading and owning our original content efforts on YouTube with our in-house videographer and editor

• Owning our content creator partnership program from start to finish (primarily YouTube)

• Owning our SEO and blog development strategy to drive high-intent organic traffic

• Managing our social channels to build community with our most engaged supporters

• Supporting multi-channel marketing campaigns with content designed to drive customer acquisition, engagement and retention in every stage of the funnel

• Driving the development of hard-hitting, thumb-stopping creative across our marketing channels with support from marketing design and copywriting

• Developing a deep understanding of our target audience and customer

Compensation:

• Competitive salary

• Medical, dental, and vision benefits covered 100% by Wander

• 401k plans

• Meaningful equity

About Wander:

Wander is verticalizing the 100B+ short-term rental industry. Wander’s network of smart homes in inspiring places empowers you with the freedom to live and work where you want — and control the entire experience from your smartphone. Wander is different because we own 100% of the homes on our platform, which means we can consistently deliver high quality, smart technology and inspiring locations with every guest experience.

Our mission is to help people find their happy place and our vision is to create the infrastructure for people to experience the world. We are backed by legendary investors and have a team of experienced startup operators. We are a tight-knit team, with a strong work ethic with a common goal to build a lasting company.