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Define key metrics and methodologies for Marketing and CRM analytics, align them with overall business goals, and assist in efficient decision-making;
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Identify opportunities and issues through data analysis, bring insights, and present them in an easy, actionable way;
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Work independently and autonomously, collaborating closely across Marketing, Finance, and Product to provide regular updates on the effectiveness of all marketing channels on the acquisition pipeline;
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Maintain data integrity from various sources, actively challenge and improve existing data flows;
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Contribute to the enhancement of accuracy, reliability, and overall data quality;
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Develop user-friendly Tableau dashboards to monitor primary Marketing and CRM KPIs, both existing and new;
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Recommend innovative ideas for optimizing marketing performance and efficiency;
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Lead automated reporting for timely and accurate information delivery.
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At least 2 years of analytical experience, preferably in B2C marketing analytics;
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Understanding of multi-touch attribution mechanisms;
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Advanced proficiency in SQL;
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Proficiency in Tableau or similar tools;
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Solid statistical knowledge and experience in using statistics to analyze complex data;
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At least Intermediate level of English;
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Familiarity with GIT and Airflow is a plus;
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Experience with Python libraries is also a plus.
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Capability to work self-sufficiently;
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Attention to detail and strong work ethic;
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Proactive and result-oriented mindset.
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GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
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DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
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BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.