EMPOWER OVERVIEW
Empower is shaking up an outdated financial system by providing real opportunity for our customers: the opportunity to get the cash they need, to access fair credit, and to change their financial story. Today, we’re helping millions of people find financial security through machine learning models that evaluate creditworthiness using a more inclusive lens and mobile-first products: Cash Advance, Thrive line of credit, and Petal credit cards. Tomorrow? Creating even more financial paths for our customers (and their wallets) to succeed.
This year, Empower ranked #65 on Inc. 5000’s Fastest-Growing Private Companies list — our third year in a row cracking the top 100 — and was named by Forbes as one of the 25 Next Billion-Dollar Startups for 2024. Empower was also featured by Forbes on America’s Best Startup Employers list in 2023, and our Thrive line of credit product was named by Fast Company as one of 2022’s Next Big Things in Tech.
Empower is backed by Sequoia Capital, Blisce, and Icon Ventures. Ready to grow your impact and accelerate your career? Take a look at our open roles — we can’t wait to meet you.
THE EMPOWER WAY
Great Expectations: We come up with bold, audacious goals for ourselves and go all out for impact
Owner Mindset: We give every employee latitude to act independently, make smart choices, and move the business forward
Spirited Debate: We love skeptics and seek counter opinions to challenge our personal assumptions and expand our view
Customer Obsession: We listen to understand, empathize, and create a memorable, rewarding experience for our community
Inclusive Collaboration: We believe diverse teams make the best decisions, and we strive to give diverse voices a seat at the table
No Jerks Allowed: We value our relationships and take the time to build trust and connection and communicate respectfully
WHAT EMPOWER OFFERS
Competitive salary
Generous equity package
Full healthcare benefits
Technology expense reimbursement
Virtual first environment
Empower recently launched in Southeast Asia through our acquisition of Cashalo, the leading online lending platform in the Philippines. Our mission to expand access to credit in the region will take creativity, passion, and drive. Are you in?
This Growth Analytics role will focus on analyzing customer acquisition, the user conversion funnel, and customer retention, as well as identifying growth opportunities and providing actionable insights to support decision-making. This opportunity involves cross-functional collaboration, a deep understanding of user behavior, and a strong passion for leveraging data to drive meaningful outcomes.
Key Responsibilities
• Take ownership of analyzing user acquisition efforts (e.g., paid media, referral programs), user conversion funnels, customer retention, and ROI, proactively identifying insights and driving strategies to optimize performance and achieve business goals.
• Collaborate with the Product and Technology teams to resolve issues impacting conversion rates.
• Develop dashboards and reports to monitor key performance indicators (KPIs) for business and marketing efforts.
• Identify trends, opportunities, and areas for optimization within marketing strategies and initiatives.
• Conduct market research and competitive analysis to inform growth strategies.
• Partner with product and technology teams to ensure seamless implementation of data tracking and analytics tools.
• Assist in creating financial models and forecasting for marketing initiatives.
• Present insights and recommendations to stakeholders, driving data-backed decision-making.
• Continuously identify and suggest innovative growth opportunities
Qualifications
• Bachelor’s degree in Business Administration, Marketing, Data Analytics, or a related field.
• Proven experience as a Business Analyst, preferably in a growth, marketing, or fintech industry.
• Strong analytical skills and proficiency in tools such as SQL, Excel, Tableau.
• Experience with digital marketing metrics, tools (e.g., Google Analytics, Facebook Ads Manager), and strategies.
• Knowledge of financial modeling and ROI analysis.
• Excellent and pro-active in communication and strong presentation skills, with the ability to explain complex insights clearly.
• Ability to work in a quick and multi-cultural environment.
• Leadership ability to align and convince stakeholders with solid insights
• Self-motivated, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
• Familiarity with the lending industry or fintech is a plus
This Growth Analytics role is required to be on-site based on assigned work arrangements and schedules. The said schedule may differ from full onsite to hybrid onsite and work from home whichever fits the business exigencies.
At Empower, we hire for people that push themselves to understand others and seek out ways to challenge their personal assumptions. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first. We are committed to building a diverse, inclusive, and equitable workspace where everyone (regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics) feels like they belong. Even if your experience doesn’t exactly match up to our job description, you should feel empowered to apply regardless!