Customer Marketing Program Manager, Strategic Accounts
At CircleCI, we help some of the most innovative companies - from venture-backed companies to tech-forward enterprises - scale their software development practices, and significantly accelerate their pace of business growth. We’re passionate about helping engineering teams take the shortest path from idea to value creation, and we need your help!
The Customer Marketing Team is a new function at CircleCI. We focus on accelerating growth in the customer journey from growth of our self-serve B2B product through upsell and expansion into enterprise solutions. As the Strategic Account Customer Marketing Manager, you will work to develop and drive targeted key account programs to generate awareness, quality pipeline, accelerated sales cycles and customer advocacy and adoption.
This individual is accountable for efficiently and optimally translating strategy into executable marketing plans to drive incremental revenue and satisfaction with our enterprise and strategic customers
This position will report to the Director of Customer Marketing and will work closely across all marketing teams, sales, customer success, product, and operations.
- Identify enterprise market requirements/opportunities, develop Go-to-Market Strategies and ensure strong alignment with Sales and other cross-functional teams
- Develop & implement end-to-end enterprise marketing programs including ABM, executive engagement, demand generation, joint partner programs and industry specific initiatives
- Identify the most effective enterprise marketing materials, channels, and messaging for key accounts
- Engage & maintain collaboration with cross-functional teams in terms of all pre/post event communications, and enterprise campaigns/promotion strategies
- Evaluate all campaigns’ impact & return on investment to determine the success and forecast for potential future investment
- Continue to build out and activation of customer reference program, voice of customer to deliver on strategic account growth for scale/enterprise customers.
- Alignment and cross functional coordination with sales, cs, and product to focused on enterprise/scale customer base.
- 5-7 years of marketing experience in a B2B SaaS environment
- Proven success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company
- The experience and passion to think creatively and generate ideas on how to build robust and unique 1:1 campaigns
- Experience building and delivering of enterprise field marketing campaigns, events, executive and key account programs and joint partner activity
- Hands-on execution ability with effective project and time management
- Project management, prioritization, interpersonal skills, accuracy in performance.
- Ability to maintain an optimistic, approachable, and proactive attitude
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
CircleCI is the world’s largest shared continuous integration/continuous delivery (CI/CD) platform, and the hub where code moves from idea to delivery. As one of the most-used DevOps tools - processing more than 1 million builds a day - CircleCI has unique access to data on how engineering teams work, and how their code runs. Companies like Spotify, Coinbase, and BuzzFeed use us to improve engineering team productivity, release better products, and get to market faster.
Founded in 2011 and headquartered in downtown San Francisco with a global, remote workforce, CircleCI is venture-backed by Base10, Greenspring Associates, Eleven Prime, IVP, Sapphire Ventures, Top Tier Capital Partners, Baseline Ventures, Threshold Ventures, Scale Venture Partners, Owl Rock Capital, Next Equity Partners, Heavybit and Harrison Metal Capital.
CircleCI is an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.
US Salary Range: $91,000-$128,000"