The Growth Marketing team at Timescale 🐯 is looking for a passionate digital marketer to scale efforts to drive business growth across every stage of the customer journey with an emphasized focus on the top of the funnel. The Acquisition Marketing Manager will play a pivotal role in contributing to the strategy and owning execution of all digital paid channels, including (but not limited to) paid social, display, SEM, YouTube, and other 3rd parties.
Reporting to the Sr. Director, Growth Marketing, this role will be the champion of Timescale’s paid media initiatives and will work closely with the rest of the go-to-market team to create and optimize the full funnel customer journey across all channels (website, email, community, outbound, etc.) to continually increase the conversion rate (and therefore ROI) of the website traffic and trial signups from paid campaigns.
The successful candidate is creative and data-driven, thrives in bringing order to ambiguity, and is a self-starter who can adapt quickly. You’re not afraid to share your big ideas and are excited to roll up your sleeves to make those big ideas come to life.
What You’ll Do:
- Develop and execute multi-channel integrated marketing campaigns in digital channels to drive lead generation and trial signups
- Plan, implement, analyze and optimize campaigns across various paid channels including paid social, display, SEM, YouTube and other 3rd parties
- Establish audience profile and targeting strategies to ensure optimal campaign outreach while supporting database and data hygiene improvement initiatives
- Support the planning and deployment of lead nurturing and growth marketing campaigns (in Hubspot) to increase revenue with existing and re-engage churned trials and paying customers
- Develop and execute email and landing page programs to nurture and convert website traffic, leads and trials from paid media campaigns
- Work with the website and design teams to optimize the website and landing page content for lead conversion
- Forecast, measure, and analyze metrics to assess the impact of the integrated campaigns and activities in terms of key performance indicators (KPIs)
Who you are:
- 3+ years in B2B performance marketing/advertising
- Experience managing and experimenting in key paid channels such as Google search, display and SEM
- Experience with social media advertising (preferably LinkedIn)
- Prior experience working with technical audience and/or infrastructure products
- A curious and analytical thinker that knows what data to look for and feels comfortable tracking it down to find the ‘why’ behind the ‘what’
- Proven track record in managing successful and cost–effective paid media campaigns
- Experience in tagging, trafficking and QA-ing campaigns to optimize performance
- Ability to help identify new campaign opportunities and establish associated execution processes
- Proven experience working with B2B enterprise level marketing automation solutions (preferably Hubspot)